preparation - training | guidance - coaching
Before every press conference, Aptitudes uniformly provides its client with all the necessary personal advice. For a more in-depth training, Aptitudes can offer media training sessions with professionals, all of them people with a high degree of experience (TV-, radio- and press-journalists), and stress management training sessions.
These training sessions are centralised around two important points:
  • Theory: a complete overview of the Belgian press and its specific demands and needs of requirements.
  • Practice: camera exercises, press conferences, crisis communication, non-verbal behaviour, tricks and hints...
These media preparation programs are personalized and therefore adapted to the company's specific marketing strategy and its communication policy towards the press.

These trainings can be intra- or inter-company based, the latter bringing you into contact with people working in other fields and offering you the opportunity to learn more about their communication strategies towards the media.